It talks about your trade. Not tech.
No “CMS”, no “personas”. Sarv asks about your last good customer, what people ask before buying, who they compare you to. That’s what we use to write a website that sounds like you, in your customers’ own words.
Sarv, by TROWEB
Sarv, TROWEB’s brief assistant
Nobody asks you these questions. Sarv does.
In 5 minutes, it understands your project, looks at how people find you today and hands you a clear brief. Free. The brief is yours, even if you never work with us.
Agencies ask how many pages you want. Sarv asks what your customers go through.
- Think of your last good customer. What brought them to you?
- What question do your customers ask you just before they decide?
- Who do people compare you to? And why do they still choose you?
- Honestly, how much time can you spend on it each month?
- Imagine: a year from now, your website hasn’t changed a thing. Why, do you think?
It digs when things are vague.
A vague answer? Sarv follows up like an investigator: one question at a time, two at most. Never a price, never a promise. That’s Saïd’s job.
It looks before it speaks.
While you answer, Sarv starts analysing your website, or checks whether your name is free as .fr and .com. And it tells you straight away what your Google profile means for you.
Your brand, without hunting for words.
Warm or expert? Classic or modern? Affordable or high-end? You slide, Sarv finds the words.
You leave with your brief.
What Sarv understood, your one-of-a-kind sentence, the questions your website must answer. As a PDF and by email. And Saïd sends you a first lead within 2 working days.
It protects you. Even from us.
At the end of the brief, Sarv gives you 6 things to check before signing with any provider. Because too many small businesses have ended up tied for years to a website that wasn’t theirs.
- The domain name is registered in your name.
- You know who owns the website and the texts once paid for.
- The commitment period and notice are written down in black and white.
- The contract isn’t a finance lease handed over to another company.
- You know what leaving costs (getting your website and your access back).
- You have your access (website, hosting, Google profile) from launch day.
5 minutes. Or 11, if you want to go deep.
Express
5 min
The essentials for a first lead: your trade, your customers, what you want to change.
In-depth
11 min
A complete brief: your competitors, your customers’ words, what to avoid. For a more precise proposal.
- No ads. Your email is used to send you your code and your brief. That’s all.
- Everything deletes in one click. On your phone and on our servers.
- A real person behind it. Saïd reads every brief himself and replies to you personally.
Why Sarv?
A cypress, a Persian pattern, and a way of working. The story in four parts.
The cypress, a tree apart
Sarv is the Persian word for “cypress”. In Iran, this tree holds a special place: it grows straight up towards the sky, it stays green in every season, and some live for thousands of years, like the cypress of Abarkuh.
The poets’ “free cypress”
Persian poets call it the free cypress (sarv‑e âzâd). In the 13th century, Saadi tells how a sage was asked why, of all trees, only the cypress is called free, even though it bears no fruit. His answer: the other trees depend on the seasons, they blossom and then wither. The cypress stays the same all year round.
The boteh: the cypress that bows
The boteh is the teardrop-shaped pattern found on Persian rugs and fabrics. Many see in it a cypress bowing: a straight, strong tree that also knows how to lean in. It’s TROWEB’s logo.
Why this symbol
It says what TROWEB wants to be for you: straight in its advice, loyal over time, and humble enough to bow and listen before suggesting anything. Sarv, our assistant, bears this name for the same reason: it starts by listening to you, and it isn’t trying to sell you anything.