A user-journey audit
Where visitors land, where they drop off, what’s missing for them to decide: key pages, mobile, cart, forms.
02 — Service
A website that does justice to your brand — and your revenue.
A beautiful website that doesn’t convert is a cost. An effective one with no soul is interchangeable. The job is to deliver both: an experience that reflects your brand, built on what actually makes people buy or get in touch.
What’s included
What you get
UX/UI that fits your brand
Structure, hierarchy, components and content designed together, with the same care for clarity as for emotion.
Product pages and pages that sell
Arguments, proof, reassurance, calls to action: every page has a role and a measurable goal.
Solid technical foundations
Speed, accessibility, on-page SEO, structured data, conversion tracking: things you barely see but that change results.
A custom application
When no off-the-shelf tool fits your trade: a web and mobile application made for you (data entry, tracking, invoicing), installable on a phone. Yekly, created by TROWEB, is one example.
Who it’s for
Who is it for?
- Online stores with traffic but a stagnant conversion rate.
- Brands whose website no longer reflects the quality of their product or service.
- Redesign projects that want to avoid the “pretty but ineffective” trap.
- Businesses making do with spreadsheets that need a tool built for their trade.
Audit & goals
Analysis of data, journeys and competitors; measurable goals and priorities.
Design
Site structure, mock-ups, content: approved with you before anything is built.
Build & testing
Development, testing on real devices, checks on performance, accessibility and tracking.
Launch & optimisation
A controlled launch, then adjustments based on real data — not opinions.
Your questions.
The choice depends on your needs, your team and your budget — not on habit. The first conversation also helps check whether your current platform is the right one.
Not always. The audit shows what’s worth keeping, optimising or rebuilding. Starting from scratch is only justified when it truly is.
Yes. Custom web and mobile applications, installable on a phone, with their own design, identity and business features. Yekly, the time-tracking app for field teams, was created by TROWEB and is live at yekly.com.
With metrics chosen together at the start (conversion, average order value, enquiries, organic traffic…) and regular follow-up.
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