03 — Service

Be found. Be chosen. Be back.

Digital marketing is seven areas, each with its own acronyms: SEO, GEO, SEA, SMO, CRM… TROWEB knows them all, explains them in plain words, and only switches on the ones that bring you customers.

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The 7 areas

Seven areas. One goal: customers.

Every acronym, explained in one sentence. You don’t need all of it: we pick together what matters for your business.

Attract

Search

Be found when people look for you, by typing or by voice.

SEOSearch Engine Optimization
Show up in Google and Bing results without paying for every click.
GEOGenerative Engine Optimization
Get quoted when people ask ChatGPT, Gemini, Perplexity or Google’s AI answers.
Local SEOGoogle Business Profile and Google Maps
Show up on the map when someone searches for your trade nearby.
SEASearch Engine Advertising
Google Ads and Microsoft Ads: be at the top straight away, paid per click.
ASOApp Store Optimization
Get your app found on the App Store and Google Play.

Social media

Be present where your customers spend their time.

SMOSocial Media Optimization
Run your Instagram, TikTok, LinkedIn and YouTube accounts: posts, replies, community.
SMASocial Media Advertising
Targeted ads on Meta, TikTok and LinkedIn, to reach exactly the right people.
InfluenceCreators and micro-influencers
Get talked about by creators your audience already follows.
Social commerceSelling on social media
Sell directly on Instagram, Facebook or TikTok, without going through your website.

Content

Give people a good reason to come, and to stay.

EditorialContent strategy
Blog posts, guides and newsletters that answer your customers’ questions.
CopywritingCopy and storytelling
Words that make people act, and your brand’s story told simply.
Video and audioShort formats, podcasts
Scripts, Reels, Shorts and podcasts: the format social platforms push.

Convince

Conversion

Turn a visitor into a customer.

CROConversion Rate Optimization
More enquiries from the same traffic: tested pages (A/B tests) and heatmaps to see where people get stuck.
UX/UIExperience and interface
A website and an app that are simple, fast and pleasant to use, especially on a phone.

Bring back

CRM and automation

Stay in touch with every customer, without spending your days on it.

Marketing automationAutomated flows
The right emails and texts sent at the right time, on their own: welcome, reminder, birthday.
CRMCustomer Relationship Management
All your customer contacts in one place, sorted and up to date (Brevo, HubSpot, Salesforce).
MobilePush, SMS, WhatsApp Business
Talk to your customers where they actually read their messages.

Steer

Data

Know what works, with the numbers to prove it.

Web analyticsGoogle Analytics 4, Matomo
Understand where your visitors come from and what they do on your website.
First-party dataYour own customer data
Collect your own data lawfully, without relying on other people’s cookies.
DashboardsLooker Studio
Your return on investment (ROI) at a glance, every month.

Growth

Grow fast, without waste.

InboundInbound marketing
Bring customers to you rather than interrupting them with ads.
Growth hackingFast experiments
Test quickly across the whole journey (find, convert, retain, get referred) and keep what pays off.

Who it’s for

Who is it for?

  1. Shops and independents nobody can find on Google, or on Maps.
  2. Brands active on social media whose activity doesn’t bring in enough customers.
  3. Anyone with tools (CRM, email marketing) but neither the time nor the method to use them.

How it works

How it goes.

Talk about my project

  1. Diagnostic

    Where people find you, where they don’t, what your competitors do: we look before we suggest.

  2. Action plan

    The areas that matter to you, in what order, with what budget and which indicators.

  3. Implementation

    SEO, content, campaigns, social media, CRM flows: we produce and we set up.

  4. Measure and adjust

    A regular check-in, in plain words: what we keep, what we fix, what we stop.

Your questions.

SEO gets you into Google’s results without paying for every click: it’s slower, but it lasts. SEA means Google Ads: you’re at the top straight away, as long as you pay. We often start with both.

More and more people ask ChatGPT, Gemini or Perplexity instead of searching on Google. GEO means making your website clear and trustworthy so these AIs quote it in their answers.

No. We start from what exists, audit it and optimise it before adding anything.

Ads (SEA, SMA) and emails respond fast; SEO, GEO and content take months. The plan says from the start what to expect, and when.

Explore also

What if your digital finally became an advantage?

Two ways to start. Either way, Saïd replies to you personally.

Sarv

Your project, understood in 5 minutes.

The questions nobody asks, a first look at your online presence, and your brief at the end. Saïd takes care of the rest.

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A few lines about your project are enough. Personal reply within 2 business days.

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