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Organic cosmetics — Provence
Florame: giving e-commerce the sensory feel of the brand.
- Digital branding
- Websites & e-commerce
- Content
Project preview
Organic cosmetics — Provence
Florame
An online store consistent with the brand, and a simpler buying journey.
Problem
A well-known Provençal brand, but an online store that conveyed neither the quality of the products nor the sensory feel of its world.
Strategy
Refocus the promise on origin and ritual, organise the product ranges, align website, content and campaigns around one story.
Creation
Redesigned product journeys, digital art direction, enriched product pages, campaign roll-outs.
Result
An online store consistent with the brand, and a simpler buying journey.
